In the ever-evolving landscape of customer relationship management (CRM), Microsoft Dynamics 365 Customer Insights (Journeys) emerges as a powerful tool, providing organizations with unparalleled capabilities to understand and engage with their customers. The Functional Consultant Certification (MB-220) training serves as a testament to an individual’s proficiency in harnessing the full potential of Dynamics 365 Customer Insights, particularly in the context of customer journeys.  

This four-day Microsoft certified course teaches candidates to implement solutions that attract and convert leads, build brand awareness, standardize omnichannel messaging, and deliver marketing insights. Candidates are responsible for configuring the basic marketing application to include email marketing, configuration, interactive customer journeys and real-time journeys, lead nurturing with personalized experiences, integration of LinkedIn, events, customer voice surveys, segmentation, scoring and maintaining data privacy compliance. and safety rules. Candidates should have some knowledge of marketing principles and the Marketing application’s role in relationship to the Dynamics 365 suite of applications, including integration with Dynamics 365 and Microsoft 365 applications.

Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.

This training is a comprehensive preparation for the MB-220: Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant exam for obtaining the Dynamics 365 Marketing Functional Consultant Associate certification.